The phrase "hype building" refers to the process of generating excitement and anticipation about something, like a product, event, or upcoming release. It involves creating buzz and interest among people.
Sentences with «hype building»
There was a lot of hype built up around the 5's new dual camera system leading up to and during its launch event. (9to5google.com)
As such, it gets a lot of media attention and hype builds around such a focus. (profitconfidential.com)
The more hype he builds, the more ebooks he sells. (goodereader.com)